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What is a missed opportunity for Apple, however, is not being involved in the recent wave of seemingly consumer-friendly, mesh Wi-Fi systems. It’s not necessarily acquiring eero that’s a missed opportunity for Apple. Amplifi is another popular choice, but the design leaves a bit to be desired for some Apple fans.
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Netgear’s Orbi lineup is also a good option, but in our full review we noted that “you can easily imagine how an Apple approach to mesh Wi-Fi would be superior.”Īnother interesting option is Ubiquiti’s lineup of networking gear. Ubiquiti was founded by Robert Pera, who worked on Apple networking projects until 2005. Ubiquiti products, however, aren’t nearly as consumer-friendly as AirPort products (usually) were. There’s an inherent distrust among many people when it comes to Google, whether warranted or not. One of the other popular mesh Wi-Fi systems is Google Wi-Fi. This is one of the biggest selling points for many eero shoppers, but it’s unclear how Amazon will change will eero customers get any guarantees about how the info being collected by our routers will be kept separate from Amazon? Better to talk about ethics now.
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This subscription is $99 per year and focuses on features like threat scan, family-safe browsing, and integrates things like password manager 1Password.
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Now, with routers added to its lineup of gadgets, it might glean an even fuller picture of customers’ activity-even when you’re not shouting at Alexa.Įero also offers its popular eero Plus subscription service.
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Amazon already knows when you’re shopping on Amazon or streaming from a Fire TV stick. Wired also notes of the benefits this sort of data, even without more expansive traffic information, could offer to Amazon:īut even having slightly more information about the devices in its customers’ homes, and how those devices are performing, could be advantageous for Amazon. In a statement to Wired, Amazon said that it has “no plans to change Eero’s policy at this time.” Of course, whether or not that holds true in the long-term remains to be seen. We don’t sell our customer data, and we don’t sell ads based on this data. We may share anonymized data (crash reports, aggregate metrics) as we improve the product, but we don’t ever track the websites you visit or collect the content of your network traffic. Our eeros and eero app collect data to help us operate, maintain, and improve your entire eero WiFi system. That’s likely true, but it’s hard to ignore that by acquiring eero, Amazon also acquired incredible access to user data.Įero’s privacy policy currently says it collects data for optimizing Wi-Fi performance, usage data, crash reports, and other performance details. Amazon says its goal with acquiring eero is to integrate the mesh networking system with its existing smart home products.
With eero now an Amazon brand, however, users are already raising privacy concerns. They both feature slick iOS apps and are easy to manage on a day-to-day basis, but they are far from perfect. Options like eero and Google Wi-Fi are generally consumer-friendly in terms of ease-of-use and setup.
Over recent years, mesh Wi-Fi systems have become incredibly popular. With eero now owned by Amazon, what options remain for Apple fans? Did Apple miss out on a huge opportunity? This announcement comes almost a year after Apple officials exited the router business, discontinuing its AirPort hardware line. Amazon announced today that it is acquiring popular mesh Wi-Fi company eero, with a focus on integrating its smart home technology.
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